Coalition campaign aimed at five- to eight-year-olds
The “Be Cool About Fire Safety” nationwide public service fire safety campaign, sponsored by the For A Safer America Coalition, features a 15-minute video and radio and print materials aimed at children between the ages of five and eight. The video, produced by the Advertising Council, a Coalition member, covers topics such as how to develop a fire escape plan, dial emergency numbers, check smoke detectors, and avoid smoke inhalation and features animated characters such as See More Smoke, Jose the Hydrant, and X-Tinguisher Man, whose voices are provided by celebrities.
Among Coalition members, in addition to the Advertising Council, are the Allstate Insurance Company, American Association of School Administrators, General Federation of Women`s Club International, National Association of Elementary School Principals, National Consumer League, National Highway Traffic Safety Administration, National PTA, U.S. Fire Administration, and the U.S. Consumer Product Safety Commission.
A free kit of public service announcements may be obtained from the Consumers Information Center, See More Smoke, Pueblo, CO 81004. For additional information about the video, call Cloe Manuel c/o National Consumers League; 1701 K Street NW, Suite 1200; Washington, DC 20006; (202) 835-3323.
